- On the advent of the internet followed by social networks and globalization with greater, better and faster access to information have put the turbo and have substantially reduced the times between change and change, so it is so today that much of Hoteliers have not taken into account that they are staying out of business, OTAs are almost monopolistically capitalizing on the travel business.
The growth of internet purchase in travel and lodging is around 50% and in some countries in Europe and Asia is already at 80%.
- Latin America is also changing its means of purchase, encouraged by secure means of payment, that at the beginning of Internet purchases in this area and the frauds that became common have been already recovering and gained once again in a solid form the trust In transactions over the internet, this is giving rise to a growing number of online travel buyers.
- In CLICK AWAY we capitalize on the expertise of hotel and traditional marketing, adapting it to the technological advances oriented to the buying and interaction tendency of the markets, although it is true that the essence of the lodging business is the same, Product, of communicating it and of interacting with future guests is already very different from what it was 10 or 5 years ago.